Marketing Communication is a marketing communication that uses an explicitly endorsed, non-identifiable message to advertise or promote a product, service, idea or organization. Advertisers of marketing are usually other companies wishing to market their own products or services to the target audience. They can also be organizations or people who wish to publicize their ideas or products. The most common form of marketing communication is through advertisements in magazines, newspapers and on television.
There are many marketing techniques used by advertisers to advertise their goods or services and these marketing techniques may vary depending on the targeted audience, the sponsors or the medium employed. Advertising is usually done through sponsoring popular events like sports games and competitions or launching a new product or service. Advertisers also use different types of media to advertise their products including the television, radio, posters and brochures.
For example, TV advertisements normally include television commercials, advertisements in newspapers, magazines, billboards and the Internet. In fact, the Internet is now one of the most popular places for advertising because of its global reach and the ease of sending electronic advertisements through emails. Companies also make use of direct mail and other bulk promotion strategies to reach potential consumers. A lot of research has also been conducted to analyze whether the cost per acquisition differs from the cost per sale. In order to analyze whether advertising actually produces the desired effects, swot analysis or market weighting is required.
As an advertiser, it’s important to know if your advertisement is reaching your target audience or not. In most cases, direct advertising campaigns reach a wider audience since they are aimed directly at the target audience. However, direct-mail advertisements may not be reaching your intended audience since those individuals who receive these advertisements are not interested in the products being advertised. Freemium advertising campaigns, on the other hand, are aimed at specific audiences such as students, moms, and workers. These advertisements tend to be very targeted as they do not directly attempt to advertise a product. Click here for more information about Auckland Classifieds.
Aside from reaching a broad target audience, Freemium and free of charge advertising also helps create brand awareness for the company. For example, when companies create TV advertisements, they can choose between placing their advertisements on television spots or posting them in magazines and newspapers. The television spot usually reaches a wide range of the target audience. But since the advertisements are placed on a broad spectrum, they fail to strike a chord with a particular niche market. Freemium advertisements on the other hand only target a specific niche, creating a more effective strategy to generate brand awareness.
With the advent of social media, companies can now advertise on a broader platform and generate a more diversified audience. The use of social media in advertising has been especially helpful in generating higher sales. Freemium and free of charge advertising campaigns on the other hand have been successful in attracting a particular set of customers that would help build the company’s brand image.